WEB TV- WHAT VALUE FOR CUSTOMER EXPERIENCE?
Waisso is a partner of the WebTV “Innovation & Cross-media”, realized by Majda Chaplain (MC Factory), and dedicated to the marketing and digital news of the brands.
Today, the marketing strategy is no longer oriented to “product centric” but rather to “customer centric”, ie to respond to a customer need instead of simply selling a product.
This strategy therefore involves the “customer experience” but how to implement it and monetize it?
For this 50th edition of the “Innovation & Cross-Media” program, 4 experts are speaking on this subject:
Quentin Bacholle, Chief Executive Officer of the eDreams Odigeo Group
Véronique Georget, Digital Director & CRM of the Krys Group
Carine Weill, Multichannel Marketing Director of AXA Group
Gael Demenet, Digital & Consumer Engagement Director of Groupe Bel