SUPPORT OF YOUR DIGITAL STRATEGY
In the end, the main challenge is to improve the relevance of marketing touchpoints and optime contact points with the brand audiences. To do so, Waisso implement a transversal acquisition expertise based on 5 fundamentals, to support the advertiser’s targets all along their digital experience.
ACQUISITION TOOLS EXPERTISE
In order to control and orchestrate the target’s entire lifetime value, Waisso positions itself as a specialist on the whole chain of expertise.
- SEO: Improving your website organic indexing
- SEA: Capture of intentional audiences and pay back with a multi-channel approach SEA – SEO – Social paid.
- Social Ads: Using social media data to attract a specific audience
- Display: Use of programmatic as a customized approach to generate leads and traffic.
- Audiences management: Identify, reconciling, split, and activates targets in an efficient logic using DMP and CRM on-boarding tools.
- Analytics: Measure and optimize customer experience through analytics tools.
- Marketing-mix: Orchestrate the digital acquisition strategy by iteration in order to improve the digital channels performance by well-driven data management.
- B2B: Strategic recommendation and B2B lead campaign management via marketing automation process
Waisso supports its customers in the definition, implementation and management of their digital acquisition strategy with well-proven and reliable process:
- Initial statement of requirements and needs
- Audit of the existing and quick wins
- Benchmark of the technological ecosystem
- Strategic advice and recommendations
- Help with the choice of publishers/solutions
- Production and definition of media plans
- Implementation of digital assets in the brand universe
- Set-up and settings of the acquisition tools
- Piloting in test and learn approach
- Performance measurement and monitoring
- Optimization of the analytics tools
- Attribution view