DMP / CRM ONBOARDING: ENHANCE YOUR AUDIENCES
Customer knowledge is one of the major challenges of digital marketing. To give value to increasingly hybrid customer paths, the DMP (Data Management Platform) and CRM-Onboarding solutions enable this strategic online-offline reconciliation, that is to say between the Advertiser’s CRM and its analytics data.
The problem is well known : the multiplicity of data sources and the difficult comparison of their language represent a major obstacle to the unification of the customer experience. The technologies of DMP and CRM-Onboarding are one of the answers thanks to the cookification of the customer ID, process to which it is possible to add 3rd party data. All that remains is to implement an acquisition strategy to address these now recognized segments of audience or to target “look alike” (twin profiles).
EXPERTISE DMP – CRM-ONBOARDING
Building on its historical expertise in e-CRM and data, Waisso operates throughout the value chain of DMP / CRM-Onboarding projects. The intervention of the agency is materialized in the different stages of accompaniment ranging from the definition of the need, to the definition of the technical specifications, through the phases of deployment, integration of the tool and activation of levers. Unlike a datalake, above all, it deals with a marketing use, the final challenge is really to reach a 1 to 1 communication model structured around the data and the user/customer experience.
Our areas of intervention
CRM Onboarding provider : Liveramp – Temelio – Graphinium
CRM Onboarding native : Adwords Customer Match – Facebook Custom Audience – Criteo Audience Match
Data Management Platform
- Definition of the business use case
- Help in choosing the technology partner
- Integration of the tool in the brand ecosystem (emailing platform, datalake …)
- Mapping of data sources and online reconciliation
- Creating audiences / segments
- Activation strategies around acquisition levers
Project time : 2-6 months
- Strategic recommendations for the reactivation of your inactive or cross sell
- Advice for partner choice
- Implementation of the strategy
- Activation scenario management
- Partner management
Project time : 2-4 weeks