Implementing personalised cross-channel experiences (email, SMS, web, mobile, social media, etc.) requires a wide range of digital assets. Adobe Experience Manager empowers marketing divisions to create consistent digital experiences across all channels, throughout the customer lifecycle both in France and internationally, by centralising content and marketing resource creation, management, and deployment on brand websites, mobile apps, forms, and more.
WAISSO helps marketing and digital divisions to deal with the functional and technical issues involved in building smart, personalised, and contextualised customer experiences that generate both engagement and business: customer journey mapping, digital assets, scripting the experiences to roll out across all channels, deployment, training, and assistance.
ADOBE EXPERIENCE MANAGER’S FUNCTIONAL COVERAGE
- Asset management / secure and centralised assets adapted to each organisation
- Dynamic multimedia content design tools (Scene7)
- Industrial image processing
- Advanced indexing and search features
- Designing, managing, and broadcasting content and resources for mobile apps
- Web and mobile multi-site management, with translation workflow automation
WAISSO also interfaces ADOBE EXPERIENCE MANAGER with all modules in the ADOBE EXPERIENCE CLOUD suite.