Gigya is a Customer Identity and Access Management provider (CIAM), which use technologies like the social login plugin, or a Registration-as-a-Service product (RaaS), providing secure connections, to recognize and enhance the cross-channel customer experience.
Thanks to an automatic identification across all channels, Gigya transforms an anonymous audience into an engaging and loyal audience and enriches customer knowledge and consumer profiles with data collected from web, mobile, and social media interactions, in order to optimize marketing and sales strategies and strengthen the brands & consumers relationship.
GIGYA, LEADER IN CUSTOMER IDENTITY MANAGEMENT
WAISSO advocates and integrates Gigya solutions to help brands master the entire customer journey, have a unified customer view necessary to create personal experiences, and improve the ROI of their cross-channel strategies
WAISSO TAKES ACTION ON 3 AXES:
- Connect: Encourage consumers to connect with Social Login or other customer identity tools, and collect valuable first-party data.
- Collect: Consolidate social data, behavioral data, appetence data, transactional data and all other types of data into unified customer profiles while maintaining scalability, security and compliance.
- Convert: insights collected by segment into action and durable relational programs.
FOR THIS, WAISSO TEAMS PERSONALIZE GIGYA’S FEATURES TO ADAPT THEM TO THEIR CUSTOMERS’ BUSINESS CHALLENGES:
- Registration As A Service / Social Network Authentication, Mobile / Social Login plugin
- Profile management / Data Quality / interactions / actions on social networks in a single database that can be shared with other CRM solutions (Adobe Campaign, DQE Software, Adobe Audience Manager …)
- Socialization of the websites: management of the comments, management of reviews on products, points ‘engine ….
- Reporting and dashboards