Selligent designs relation-based marketing solutions for retailers, tourism, automotive industry, publishing and financial businesses that draws on technology to cover all issues raised by campaign management, data and audiences.
As a true omnichannel engagement platform, Selligent Marketing Cloud can complete your existing campaign management system or be used as a unique relation-based marketing solution to customize your contents.
- Taxonomy groups: Identify topics that actually interest your targets based on their online browsing.
- Contextual personalization of « live content »: Tailoring messages based on device, weather, time countdown…
- Dynamic content: Adapt emails content depending on the target profile.
- Personal recommendations: Push the right product selection at the right person.
WHAT ARE THE BENEFITS OF SELLIGENT MARKETING CLOUD ?
Selligent provides more than 700 consumer brands with integrated omnichannel (e-mail, display, mobile and social media) consumer-centric experiences.
Their goal; growth in conversion rates and commitment.
The Selligent Marketing Cloud Suite addresses the following issues:
- Engage consumers on all relevant channels from a centralized marketing automation cloud platform
- In accordance with the new requirements of the General Data Protection Regulation (GDPR). Data hosting in Europe, user access control, encryption of data export
- Powerful and innovative (AI) features are constantly updated
- User-friendly and ergonomic interface for quick handling of the solution
OUR EXPERTISE EXPRESSES A DUAL APPROACH
With expertise in acquisition and marketing automation acquired from more than 200 clients (major advertisers of retail, e-commerce, banking, insurance, tourism, industry …) in France as well as internationally, Waisso consultants are involved in:
- Analysis of the current situation and quick wins
- Strategic recommendations for the marketing campaign plan
- Scoring audiences by potential
- Identification of value-added courses
- Setting up marketing triggers
- Run of campaigns / creations / HTML development
- Audit of digital environments and funnels
- Defining the activation strategy and renew the UX approach
- Generation of website traffic
- Iterative approach via AB Testing & personalization on site / email
- Implementation of third-party sources to streamline the packaging process
- Support of the marketing loyalty online strategy
- Reactivation process by CRM-OnBoardin
- Discover the Selligent marketing Cloud solution: http://www.selligent.com