Adobe Target

/ / Adobe Target
Adobe Target is the Adobe Experience Cloud’s customer experience personalisation solution that is essential to optimising the impact of these experiences on websites and mobile devices, mobile apps, social media, and other digital channels.

Consumers have adopted increasingly sophisticated information and purchasing behaviours, so it is crucial to propose the right experience that matches their expectations at the right time, and through the right channel.

WAISSO helps you implement Adobe Target so you can test the impact of the content you are broadcasting, the experiences you are designing for your existing and prospective customers, and to identify the best content across all channels. The rewards: enhanced customer engagement and higher conversion rates.

ADOBE TARGET’S FUNCTIONAL COVERAGE

  • A/B Testing to test content impact across any channel
  • Automatic personalisation: each customer gets a tailored offer in real time
  • Mobile app optimisation: A/B and target testing based on geolocation
  • Personalised recommendations: offering on-the-fly suggestions to promote cross-sales, regardless of the channels

WAISSO interfaces ADOBE CAMPAIGN with ADOBE TARGET so that recommendation algorithms based on the recipients’ web browsing patterns can be included in bulk emailing.